24 Oct Mascot vs Typographic: How to decide which logo design is best for you?
A brand’s logo is a crucial part of the brand’s identity. It not only represents the brand but also raises awareness and develops brand loyalty among the target market. That is why deciding what logo design to choose requires careful thought and planning.
Mascot logos and typographic logos are two styles of logos. Today, we will be looking at the differences between the two logo designs and how to decide which is better for your brand. Let us begin by looking at each logo design.
Mascot
As the name suggests, mascot logos utilise a representation of the brand in the form of a character representing the brand. These mascots can be anything from a person to an animal or even an object. Mascots lend a different personality and make it easier for the audience to relate to the brand.
Some brands may already possess a mascot, making it easier to incorporate them into the logo design. In contrast, other mascots are created expressly for the purpose of use in the brand’s logo. Mascot logos can be memorable and utilise personification to represent the brand, acting as spokespersons in promotional and marketing materials. These logos are often used for sports brands or brands appealing to families or children.
Examples of mascot logos include Kentucky Fried Chicken’s Colonel Sanders or Tottenham Hotspur F.C.’s cockerel standing on a football.
Typographic
Typographic logos are primarily text-based logos with some image-based embellishments. Variations of typographic logos include wordmarks, letterforms and monograms. Wordmarks are one of the most common typography logos and are usually just the brand’s name in a particular font style.
Wordmarks are straightforward and clearly represent the brand to the audience without ambiguity. These are particularly useful for brands with clever, memorable names, making highlighting catchy names easier. Examples of wordmarks include Coca-Cola and Subway.
Letterforms are similar to monograms in that they also condense the name of a brand; however, in the letterforms case, the logo design is usually just a single letter. These are easy to remember and particularly common among brands with complex names similar to monograms and those with a substantial and robust pre-existing brand presence. Examples of letterform logos include McDonald’s, Louis Vuitton and WordPress.
Monograms are usually made from the usual abbreviations of the brand’s name. Monograms make it easier to recall a brand, which is especially useful for brands with complicated or long names that might otherwise be difficult to remember. Examples of these logos include H.P. for Hewlett-Packard and BBC for British Broadcasting Corporation.
While typographic logos are more convenient to create than mascot logos, a good design sense is still important. These logos are also easier to adapt for various marketing purposes as they are easy to scale as needed.
Conclusion
Now that you better understand the two logo designs, what logo would work best for your brand? The answer to that depends on how you want to present yourself as a brand.
Mascot logos work well for sports teams, fast-food brands and family-friendly brands. They are also great for increasing brand awareness and creating an additional aspect to utilise in promotions and advertising. On the other hand, typographic logos are more suited for brands with difficult-to-remember names and letterforms especially seen in brands dealing with high-end and luxury products.
Hopefully, this helps give you a better understanding of how mascot and typography logo designs compare and help you decide the one that works best for your brand. Check out our other articles on the subject to learn more about logos and logo design.
Creative Logo Designers is one of the best U.K.-based design agencies, specialising in logo design solutions. So, if you are looking for a design agency to design or redesign your logo, we are the right people to call. We offer a free consultation with a quote to help you get started on designing the right logo to represent your brand.